Who the design is for:
Wellcome is a digital service that provides help to asylum seekers in Germany. Processes are long and complicated and all notifications and letters that are send by the government are written in administrtive German. Wellcome is a website that is accessed by users through a qr code that is printed on all official papers. The website will then translate the text into your native language, provide support and explain next steps.
Visual Research:
Before doing any specific visual research on the possible look of my digital artifact, I looked at some successful logo designs to get some inspiration. I wanted to work with warm colours to make users feel welcome and confident using the website. Warm colours usually convey happiness, passion and warmth (Iakovlev, 2025). Additionally, based on my competitor analysis, I was looking at different sans fonts.
I also did some visual research on the main competitors „Arrive“ and „Integreat“:
My visual research helped me to get an idea of how the market currently looks like, what makes a logo successful and what was important for me to incorporate into my branding.
References:
Iakovlev, Y. (2025). Warm vs. Cool Colors in Graphic Design: How to Use Them Effectively. Available at: Warm vs. Cool Colors in Graphic Design: How to Use Them Effectively – Zeka Design. (Accessed: 10.01.2025)